Student-Athletes Get a Personal Brand Cleanup and Learn the Impact One Questionable Social Media Post Can Have On a College Application
April 5, 2023 - Athletes to Athletes (A2A) announced today that all current and future members of their flagship college preparation program, the A2A Academy, will have access to the LifeBrand platform to find and fix potentially harmful posts on their social media accounts.
In a digital age where tweets, posts, videos, and pictures live forever, there is a risk of forgotten or unnoticed posts on social media impacting future opportunities and damaging reputations. For student-athletes, an uncouth social post could cost them scholarship money, a roster spot, or even acceptance into a specific college program.
LifeBrand’s AI-based technology solves this problem by detecting, locating, and allowing A2A Academy athletes to edit or delete questionable posts from inception.
"Athletes to Athletes is helping high school student-athletes try to maximize their futures as they decide on their best college of choice,” said Jemma Barbarise-Kelley, Co-Founder and Chief Operating Officer of LifeBrand. “A2A understands that it's not just academics and athletics that impact the lives of their young clientele, but also the personal, financial and social media-based decisions they make along the way. LifeBrand’s technology will help educate students so that their digital presence can mature along with them as they continue to learn and grow, while improving their brand, leading to new opportunities.”
Since moving to a fully-digital model in 2021, A2A has been guiding student-athletes and their families through the complexities of college recruiting and helping them pursue the college program that best fits their needs, both on and off the field. While A2A provides assistance in many areas, working with LifeBrand enables A2A to better help Academy participants manage their personal brand while minimizing any social media activity that may affect their college application status.
"Making the LifeBrand technology available to all of our student-athletes was a no-brainer for us,” commented Reid Meyer, Co-Founder and CEO of Athletes to Athletes. “The ability to ensure our student-athletes are both protected and educated on social media can quite literally make or break our students' opportunities. LifeBrand ensures we're creating the best opportunity for college success both on and off the field.
A2A was co-founded by Meyer in 2019 as a way to help student-athletes better prepare themselves for the college recruitment and selection process. As social media continues to grow in popularity among young people, the need for social media education is at an all-time high. Through the A2A Academy, Meyer and his team of advisors help young athletes navigate the college selection process and encourage them to think about the next 40 years of their lives, not just the next four in college.
About Athletes to Athletes
Athletes to Athletes (A2A) is a comprehensive, non-biased college prep service designed for student-athletes. A2A covers everything from early-stage recruiting to the college application process, supporting students through high school graduation. Their mission is to empower student-athletes to choose the RIGHT college program for THEIR individual needs, both on and off the field.
About LifeBrand
LifeBrand is an AI brand protection company that is committed to the education and protection of students’ social media presence and digital citizenship. LifeBrand is dedicated to helping students clean and enhance their personal brands allowing them to be better positioned for the next phase in their lives while future-proofing their reputation.
